Mining Google Web Services

Mining Google Web Services-Building Applications with Google API

Google is one of the best ways to find information on the Internet. This unique search engine combines simplicity and flexibility, with an elegant array of search features. You probably know that using Google to search for the information you need saves considerable time. Unfortunately, for everything Google has to offer, you still end up performing the search manually. You can still spend more time than you really have to research a topic just looking for the information. Reading and using the information seems impossible, in some cases, because the time just doesn’t exist to do it. Even with Google, you’re still not in full control over the Internet information store.

Fortunately, Google has a great answer to this problem in the form of Google Web Services. I wrote this book because I know from personal experience that spending 5 minutes to perform a search is better than spending a whole day. I do anything I can do to make the search process easier and more automatic. The examples in this book help you understand how to accomplish research in minutes, rather than days. With the right application, you can spend more time reading the information you find, which means you’ll have an edge over everyone else who has to research the same material manually.

It wasn’t until I had spent some time working with Google Web Services that I began to understand how truly flexible it is and what you can accomplish with it. For example, you can build an impressive search engine for a Web site using Google as the source of information. I’ll show you how to construct site searches that makes Google into your personal site-specific search engine. Combine this functionality with a database and you can gain access to instant information about a particularly useful Web site.

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Posted under Google, Other Guides

Building Research tools with Google

Building Research Tools with Google for Dummies

I was going to say that Google is “a complex piece of software.” Then I was going to describe it as “a research environment with many moving parts.” And then finally I was going to use the phrase, “a way of life.” Anyway, you probably already have a pretty good idea of what Google is, even if, like me, you don’t find Google easy to describe simply.

However you might describe Google, no one doubts that it’s a great tool for researchers. What you might not know is that significant resources are available within the Google family that few people know about. For one thing, Google provides access to its essential functionality with an XML-based SOAP Web service — called the Google APIs Web service, or simply the Google APIs.

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Posted under Google, Other Guides

Google Hacks 3rd Edition

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information.

Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We’ve found ways to get these new services to do even more.

The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You’ll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google’s reach. And have a lot of fun while doing it:

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Posted under Google, Other Guides

Make easy money with Google

Make easy money with Google

Get your Web site to “show you the money” by using Google to draw more eyes–and wallets–to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you’ll learn all about Google’s AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people–Claude, Stef, and Anita–as they learn to create money-making blogs and Web sites. Through their experiences, you’ll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

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Posted under Adsense Tips & Tricks, Google Adsense, Guides

Google Analytics 2.0

Google Analytics 2.0

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn’t, don’t worry; there’s an overview here, too.) This edition shows you what’s new in version 2.0, helping you uncover specific details and use them like never before. Master basic analytics and Web statistics concepts.

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Posted under Google, Guides