I’ve experimented with many different products ranging from affiliates to own products to adsense to direct deals to something else on my site. Here’s some things that helped me to increase my click through rate. Quadrupled is said there to get your attention I had quite poor CTR, so getting 200% increase was pretty simple and didn’t require much work.
If you already have a a good CTR - then these tips might not be for you. If on the other hand you have a poor CTR, then these most likely might work for you.
Anyway.
Here’s some of the adsense tactics what worked for me
BLUE LINKS PEOPLE
I’ve heard many times that the blue links are the best… and you know what? They are.
Blue links work. I’m almost convinced that you can try putting different ad blending coloring whatnot stuff to get better CTR… but in the end BLUE LINKS perform best (#0000FF blue links).
I tried black, white, red etc. colors… but only the red was working pretty well - but didn’t get as many clicks as the blue links - so, blue it is.
GET RID OF (MANY) IMAGES
Obviously now as my blog is not concentrated on having adsense ads, I have some image banners on the site. If I was to use Adsense more, I would need to get rid of some images.
So basically, the more images you have on your site - the less clicks you will get (and if you try to put images next to your ads, you might get banned, so it’s not such a good idea).
So when I was testing my site CTR, I took away images - and it helped me to increase click through rates.
SEE WHERE YOUR TRAFFIC COMES FROM
I once see a website that didn’t have google adsense ads on its LATEST blog post pages. If they published a blog post, it had to be at least one or two days old before they showed adsense ads.
I suppose this tactic means that you cater for your loyal audience an ad-free use (since they probably will not click so often anyway), and try to concentrate on getting those people to click who visit just once in your site (coming from google or from somewhere else).
You could think about putting more heavy ads to “random surfers”, while balancing the ads for your latest content.
NO NO FOR AD BORDERS
If you want to get more clicks - then borders are NO NO.
Read More…
Posted under Adsense Tips & Tricks, Google Adsense
This post was written by admin on July 19, 2008
Tags: Ads, adsense, blog, channels, click through rate, Colors, CTR, Different Products, digitalpoint, experiments, Google, Image Banners, Images, increase CTR, Loyal Audience, People, rate, Tactic, testing, traffic, tweaks
