
News outlets today are abuzz with stories about blogs. InJanuary 2005, Fortune magazine featured a story called “Why There’s No Escaping the Blog.” In May of the same year, “Blogs Will Change Your Business” screamed from the cover of Business- Week. Blogs have become so hot that some mainstream TV news
reporters are quoting from the more popular blogs on the air. Unfortunately, despite all the press coverage, little is being published about how blogs can benefit you and your business. Blogs are not only here to stay, but they will have an effect on your business. The question is, will you use blogs to benefit your business, or will you ignore them and perhaps experience a negative consequence that takes you completely by surprise?
The power of blogging has certainly taken some by surprise. A major bike lock company was shocked when news surfaced in blogs that a pen could be used to open one of its world-famous locks. It resulted in a huge financial hit for the company, which offered to exchange potentially faulty locks with different models. Thankfully, plenty of positive stories resulting from blogs have also surfaced—stories of companies embracing the world of blogging and seeing massive expansion, goodwill, and visibility as a result.
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Posted under Guides, Marketing Strategies
This post was written by admin on July 14, 2008
Tags: blogging, Business Magazines, Business Week, Communication Marketing, Communication Tool, Conduct Business, Conferences, Fortune Magazine, Global Scale, Goodwill, Hot News, Listening Device, Locks, Mainstream Tv, Marketing News, Marketing Technique, Massive Expansion, Models, Negative Consequence, Surprise, Tv News Reporters, Visibility